You can also scale the logo to any size without loss of quality. The main advantage of creating the logo as a vector is that the colours and lines are always much crisper. I generally work in vector 99% of the time when designing a cartoon logo. Once the pencil drawing had been approved, I moved onto creating vectored clean outlines for the truck and its occupants. Creating the cartoon recovery truck logo vector The front-on angle was preferred and this was refined into a tidier pencil visual. I created a couple of rough initial sketches from a variety of angles and the client fell in love with them immediately. The company name would later be incorporated as a road or similar, like the truck is speeding away over the top of it. There was the requirement for a cartoon version of the business owner leaning out of the driver’s window, accompanied by his furry companion – a cute cartoon dog! Neither of these had to be a caricature but just capture a likeness. Usually, when I draw I don’t tend to use a lot of references, but on this occasion it was essential.

It needed to have energy, be eye-catching and above all, fun! The recovery truck also needed to be based around a specific model – an Mk.1 Transit truck. The client had an idea in their head of what they wanted for the logo. This kind of madness is right up my street, so I reached for the sketchpad… Starting the recovery truck pencil drawings The cartoon recovery truck also needed to be towing a large spanner, with sparks sparking from the trailing edge. My brief was to design a fun cartoon logo depicting the recovery truck and two smiling occupants. I had a great deal of fun creating this cartoon logo design of a recovery truck for a local company.

Trucks logo design